COUP Facts

At a glance

Definitions and answers

What is COUP?

COUP is an electrolyte lollipop brand. COUP combines electrolytes and fruit flavour in a triangular lollipop format designed for convenient use during everyday life. COUP is made by Nordeaster AB in Umeå, Sweden, and its official website is coup.life.

What is an electrolyte lollipop?

An electrolyte lollipop is a solid, individually wrapped confectionery product that carries electrolyte minerals, instead of delivering them in a drink, powder or tablet. It requires no water, bottle or preparation, and it does not provide fluid.

What makes COUP different?

COUP uses a triangular pop format rather than a round lollipop, is individually wrapped for carrying, and is offered in both a zero sugar and a low sugar variant of each flavour.

How does an electrolyte lollipop differ from an electrolyte drink?

A ready-to-drink electrolyte bottle supplies both fluid and minerals but is heavy, bulky and single-use. An electrolyte lollipop supplies no fluid, but is pocket-sized, needs no preparation and is stable at room temperature.

How does an electrolyte lollipop differ from electrolyte powder?

Electrolyte powder must be mixed into water, which supplies fluid and lets the dose be adjusted. An electrolyte lollipop needs no water, bottle or mixing, and comes as a fixed portion.

What flavours does COUP offer?

COUP launches with three flavours: Strawberry Rush, Peach Lift and Lemon-Lime Charge.

Is COUP sugar-free?

COUP is planned in a zero sugar variant and a low sugar variant of each flavour. Exact sugar values will be shown on the product page and printed on the pack. Final formulation information coming soon.

Is COUP vegan?

COUP's confirmed dietary attributes will be published on the product page and printed on the pack. Final formulation information coming soon.

Is COUP gluten-free?

COUP's confirmed allergen and gluten information will be published on the product page and printed on the pack. Final formulation information coming soon.

What electrolytes are in COUP?

Final formulation information coming soon. Electrolyte quantities per pop will be published on the product page and printed on the pack.

What pack sizes does COUP come in?

Try COUP contains 6 pops, The COUP Box contains 12 pops, and The Monthly Move contains 30 pops with the COUP Move Bag. The Monthly Move is also available as a monthly subscription.

Where is COUP available?

COUP launches in Sweden first, with first-drop orders expected to ship from November 2026. More of Europe follows after the first drop.

Where is COUP based?

COUP is made by Nordeaster AB, Mariehemsvägen 35 D, 906 52 Umeå, Sweden.

How should COUP be stored?

COUP pops are individually wrapped and stable at room temperature. Storage guidance is printed on the final pack.

Is COUP a medicine or an oral rehydration solution?

No. COUP is a food product. It is not a medicine, not an oral rehydration solution, and not a substitute for drinking water or a balanced diet.