Good to know.
What is COUP?+
COUP is a triangular electrolyte pop: a functional confectionery product made for life in motion.
Is COUP a lollipop?+
Yes. COUP is a lollipop with electrolytes in a distinctive triangular shape.
Is COUP sugar-free?+
COUP comes in zero sugar and low sugar variants, so you can pick the one that suits you. Final ingredients and nutrition information will always be shown clearly on the product page and pack.
Does COUP replace water?+
No. COUP is a food product and does not replace drinking water.
Is COUP oral rehydration solution?+
No. COUP is not oral rehydration solution and is not intended to treat dehydration, diarrhoea, vomiting or illness.
When can I enjoy COUP?+
Enjoy COUP after activity, while travelling, on busy days, outdoors or whenever you want a bright, functional alternative to ordinary confectionery.
Is COUP suitable for children?+
COUP is developing products for different audiences. Follow the age guidance, ingredient information and serving advice shown on the final pack for the product you purchase. Children should always be supervised while consuming lollipops because of choking risk.
When will my order ship?+
We expect first-drop COUP orders to ship from November 2026. We will keep you updated by email as production and dispatch dates are confirmed.
Where will COUP be available?+
COUP will launch first in Sweden. Sign up for updates to be first to hear about new locations, retail partners and future international drops.
Can I stock COUP or serve it at an event?+
Yes. We are looking for selected retail, gym, café, sport, travel and event partners. Contact us at connect@nordeaster.io.
What is an electrolyte lollipop?+
An electrolyte lollipop is a solid, individually wrapped confectionery product that carries electrolyte minerals instead of delivering them in a drink, powder or tablet. It needs no water, bottle or mixing, and it does not provide fluid.
What flavours does COUP come in?+
COUP launches with three flavours: Strawberry Rush, Peach Lift and Lemon-Lime Charge.
How many pops are in a pack?+
Try COUP contains 6 pops, The COUP Box contains 12 pops, and The Monthly Move contains 30 pops with the COUP Move Bag. The Monthly Move is also available as a monthly subscription.
What electrolytes are in COUP?+
Final formulation information coming soon. Electrolyte quantities per pop will be published on the product page and printed on the pack.
Is COUP vegan and gluten free?+
COUP's confirmed dietary attributes, ingredients and allergen information will be published on the product page and printed on the pack. Final formulation information coming soon.
How should COUP be stored?+
COUP pops are individually wrapped and stable at room temperature. Storage guidance is printed on the final pack.
Is COUP suitable for travel?+
COUP pops are individually wrapped, light and stable at room temperature, so they pack easily into a bag, pocket or carry-on. Unlike a drink, a lollipop is not treated as a liquid in cabin baggage.
Where is COUP made?+
COUP is made by Nordeaster AB, based at Mariehemsvägen 35 D, 906 52 Umeå, Sweden.
What does COUP cost and what is shipping?+
Try COUP is 89 SEK, The COUP Box is 159 SEK and The Monthly Move is 349 SEK. Shipping is 49 SEK on the 6-pop and 12-pop packs, and free on The Monthly Move and on subscriptions. All orders are charged in SEK.