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Transparency

Ingredients and Transparency

COUP will always publish full ingredients, allergens, nutrition information, sweetener approach and serving guidance on the product page and the pack. The COUP recipe is still being finalised ahead of the first drop, so exact ingredient lists and electrolyte quantities are not published yet. Final formulation information coming soon.

Written by COUP · Updated September 2026

What we can tell you now

COUP is a triangular electrolyte lollipop made in Sweden by Nordeaster AB. It launches in three flavours — Strawberry Rush, Peach Lift and Lemon-Lime Charge — each planned in a zero sugar and a low sugar variant. Every pop is individually wrapped and stable at room temperature.

What we are not going to publish yet

Exact ingredient lists, sweetener choices, allergen declarations, nutrition values and electrolyte quantities per pop are still being finalised. Publishing provisional numbers would be worse than publishing none, so we are not doing it. Final formulation information coming soon.

Where it will appear

When it is confirmed, the full information will appear in three places: on each product page, on the COUP facts page, and printed on the pack itself. The pack is always the definitive version.

What COUP is not

COUP is a food product. It is not intended to diagnose, treat, cure or prevent any disease or medical condition, it is not a substitute for drinking water or a balanced diet, and it is not an oral rehydration solution. Lollipops carry a choking risk; children should be supervised and the age guidance on the final pack should be followed.

Key facts

  • COUP is a triangular electrolyte lollipop, individually wrapped.
  • Three flavours: Strawberry Rush, Peach Lift, Lemon-Lime Charge.
  • Planned in zero sugar and low sugar variants.
  • Full ingredients, allergens and nutrition information will be on the pack and the product page.
  • Exact ingredient lists and electrolyte quantities: final formulation information coming soon.
  • COUP is a food product, not a medicine and not an oral rehydration solution.

Sources

Keep reading

COUP — Lick. Refresh. Go.

Electrolytes that pop.

No bottle. No powder. Just pop. COUP is an electrolyte lollipop designed for life in motion.

See COUP packs