Zero Sugar Electrolytes

Sugar wording on food labels in the EU is not marketing language — it is regulated. A product can only say sugar-free when it contains no more than 0.5 g of sugars per 100 g or 100 ml. Low sugar and no added sugars are separate claims with their own conditions. That is useful, because it means you can compare two products by reading the label rather than the front of the pack.

Sugar does two jobs in a sweet: it provides sweetness and it provides structure. Remove it and both have to be replaced — typically with approved sweeteners and bulking agents, all of which must appear in the ingredients list. There is no hidden trick, just a different recipe.

Sweeteners approved for use in the EU go through safety assessment before they are permitted. If you want to know exactly which ones a product uses, the ingredients list is the honest place to look.

The electrolyte minerals in a product are separate from its sugar content, so a zero sugar version is not inherently weaker or stronger on minerals than a sugared one. Sugar is a flavour and texture decision, not an electrolyte one.

COUP is planned in two sugar variants for each flavour: zero sugar and low sugar. Both carry the same three flavours — Strawberry Rush, Peach Lift and Lemon-Lime Charge.

We are not going to publish numbers before they are final. Final formulation information coming soon. Full ingredients, allergens, sweetener choices and nutrition information will be shown on the product page and printed on every pack.