Low Sugar Electrolytes
Under EU labelling rules, a solid food may be described as "low sugar" when it contains no more than 5 g of sugars per 100 g. That is a different, less strict threshold than "sugar-free", which allows no more than 0.5 g per 100 g. COUP offers both: a zero sugar variant and a low sugar variant of each flavour.
Written by COUP · Updated September 2026
Zero sugar vs low sugar
The two claims sound similar and are not. Sugar-free is the stricter one, capped at 0.5 g of sugars per 100 g. Low sugars allows up to 5 g per 100 g in a solid food. Both are defined in EU law, so both mean the same thing on every pack in the EU regardless of brand.
Why offer both
Some people want the lowest possible sugar figure. Others prefer a little sugar for taste and mouthfeel and are comfortable with a modest amount. Neither preference is wrong, and offering one variant forces everyone into a compromise. Two variants let the label do the talking.
Reading a sugar label properly
Check of which sugars in the nutrition table, and check the portion the table refers to. Per 100 g figures are useful for comparing products; per piece figures tell you what you are actually eating. Both must appear or be derivable on EU packaging.
COUP's low sugar variant
Each COUP flavour — Strawberry Rush, Peach Lift and Lemon-Lime Charge — is planned in a low sugar and a zero sugar variant. Exact sugar figures, ingredients and allergens will be published on the product page and printed on the pack. Final formulation information coming soon.
Key facts
- EU rule: "low sugars" allows no more than 5 g sugars per 100 g of solid food.
- EU rule: "sugar-free" allows no more than 0.5 g sugars per 100 g.
- Low sugar products may use some sugar plus sweeteners for flavour and texture.
- COUP plans a low sugar and a zero sugar variant of each flavour.
- Final formulation information coming soon.
Sources
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